Minor Project : Final Compilation
21/04/2025- 08/08/2025 / Week 1 - Week 16
Lim Pei Jiun (0372548)
Minor Project / Bachelor of Design (Honor) in Creative Media
Final Compilation
INTRODUCTION
YUBARI PRODUCT BRIEF
Proposal:
During our initial small discussion via WhatsApp, we divided up the research collection work we would do and enter it into the Miro Board. I was responsible for researching other brands of self-watering plant pots on the market, focusing on LECHUZA Self-Watering Planters, WallyGrow, and Click & Grow.
Fig 1.1 My contextual research
My group members have also completed their contextual research.
Fig 1.2 Some contextual research of my group members
After doing the contextual research, we start discuss the persona. After several revisions, we narrowed down the search to a smart student who is also a collector/art enthusiast, a business person with a busy life, and a plant hobbyist (ages between 25-30+).
Fig 1.3 Personas
Data Collections:
After this, we were able to create a series of questions for each persona during our own time. We drafted the questionnaire in Microsoft Word and then revised it based on Mr Mike's feedback. Then, we created a Google Form for respondents to answer questions.
Fig 2.1 Drafting questions
Fig 2.2 Survey questions
Fig 2.3 Communities responses
Fig 2.4 Data analysis
Define:
After collecting all the data, we conducted data analysis on it.
Fig 3.1 Insights
Fig 3.2 Problem statement & How might we
Brand Values & Art Direction:
We listed some brand values and art directions to help us design better.
Fig 4.1 Brand values
Fig 4.2 Art direction
Fig 4.3 Graphic elements draft
Fig 4.4 Key visual draft
Fig 4.5 Key visual draft
Fig 4.6 Instagram post layout design
Fig 4.7 Website landing page
Task 1 Proposal Presentation
Task 2 Design Development
To start Task 02, our group leader created the Gantt Chart and assign the members their tasks. I was responsible for Social media content design (TikTok page) and Website Design (Sign in & Sign up page, Check out page, Information page).
Fig 5.1 Gantt chart
User Journey Map:
Once our proposal has approved by Mr. Mike, we begin to work on the user journey map.
Fig 6.1 User journey map
At the same time, we started to work on our respective parts.
Fig 7.1 TikTok page
Fig 7.2 Instagram page
Fig 7.3 Environmental Graphic
Fig 7.7 Packaging design
Fig 7.8 Booth
Teaser Video:
Before editing the video, Stefanie did a storyboard to see the overall visuals and flow.
Fig 8.1 Storyboard
The teaser video is on our Task 3 Final Presentation Deck below (p37 & p39).
Task 3 Final Presentation Deck
Fig 9.1 Final Presentation
Fig 9.2 Final prototype
FEEDBACK
Week 3
Each of groups need to do a deep research on self-watering pot.
Week 5
Each of group members needs to find their similarities and important notes from the survey and compile them together with their own color coded.
Week 6
Ask a question that would help to create a plan promotional strategy to persuade 3 personas.
Week 9
“How Might We” needs to some more work. Come up with a solution and a tagline for the pot.
Week 10
Client liked the minimalist idea which align to their brand.
Week 11
Improve on the customer journey map.
Week 12
Add rationale to the art direction and it need to include “Customer Journey Map”.
Week 13
Clean up the slides and place the mock ups inside the customer journey map. Change the mock up design for instagram since it doesn't present the layout of the ig.
Week 14
Change the name of the title and the size of the storyboard. Include plants and greenery to the instagram post since it doesn't show.
REFLECTION
Week 3
I research the other brands of self-watering plant pots on the market, focusing on LECHUZA Self-Watering Planters, WallyGrow, and Click & Grow. By comparing products from different brands, I learned that each brand had a different understanding of the automatic watering system in terms of design, target audience, and functionality. This activity gave me a deep understanding of how user needs and brand image influence design decisions, and deepened my understanding of product positioning and user centered design.
Week 5
I analyzed the survey responses, identifying key similarities and key takeaways. By reading each response, I was able to categorize common themes. This process taught me how to extract meaningful insights from raw data, improving my ability to effectively categorize information and better understand user behavior and preferences. This session also strengthened my ability to process feedback and clearly present survey results. These learnings will inform my future design research, user testing, and presentations.
Week 6
I developed a set of questionnaire questions to help our team develop an effective marketing plan tailored to three different user personas. I crafted the questions by considering each persona's goals, behaviors, and pain points. This helped me understand the importance of targeted communication in marketing and how well structured questions can lead to deeper insights during the planning phase. This exercise ensured our marketing strategy was user centric and tailored, which is crucial for delivering impactful marketing campaigns. This learning experience has enhanced my ability to think from the audience's perspective and support more effective brand communications.
Week 7
After receiving feedback from the lecturer, we began revising our proposal to make it more relevant. During the revision process, I realized where we had shortcomings and omissions. I learned that we need to constantly review our work to ensure that every part is relevant.
Week 9
To effectively promote our product, we revised the "How might we" section numerous times and received extensive feedback from the lecturer. Ultimately, we finalized this section through discussions with our group members. I learned how to tailor our promotional strategy to user needs. It also made me realize the value of asking the right questions in guiding ideation and innovation.
Week 10
Designing the website wasn't a big challenge for me; I considered it a relatively straightforward part of the project. Due to the client's requirements, I kept the design minimal and used only three colors. Throughout this process, I learned how to express my ideas concisely. I gradually learned how to design something simple yet understandable.
Week 11
We created a user journey map to visualize the target audience's experience with the product, from initial awareness to post purchase. By putting ourselves in the consumer's shoes, we can better tailor our marketing strategies to meet user expectations and enhance their overall experience. It taught me how to think from a consumer's perspective, identify pain points, and design more effective solutions. This ensures that user needs are prioritized.
Week 12
Based on the lecturer's feedback, we needed to incorporate insights from the customer journey map to inform our art direction, ensuring the visual style supported the user experience at every stage. Through this process, I learned that art direction must align with user behavior and needs, not just aesthetics. This resulted in a more purposeful and strategic visual identity, enhancing our marketing effectiveness. It also helped me understand the importance of user centered justification for design decisions.
Week 13
Based on the lecturer's feedback, we restructured the presentation to ensure a clearer, more professional visual flow. Through this assignment, I learned the importance of precision and authenticity in design presentations, especially when showing how a product or campaign performs in real-world applications. This enhanced the clarity and credibility of the promotional materials, ensuring clients could easily visualize the user experience.
Week 14
Based on the lecturer's feedback, we revised the headline and resized the storyboard for improved clarity and visual balance. We also updated the Instagram post to include plants and greenery to better reflect our product and brand identity. Through this process, I learned that subtle design adjustments, such as optimizing text hierarchy and incorporating relevant visual elements, can significantly enhance communication and storytelling. Doing so ensured that our presentation accurately reflected the product's purpose and engaged our target audience. This taught me the importance of aligning visual content with the platform and brand messaging.
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