Intercultural Design - Everyday Design
07/02/2025 - 21/03/2025 / Week 1 - Week 7
Lim Pei Jiun (0372548)
Intercultural Design / Bachelor of Design (Honor) in Creative Media
Everyday Design
TABLE OF CENTENTS
1. Introduction
2. Lectures
4. Feedback
5. Reflection
INTRODUCTION
LECTURES
Cultural & Design
We live in a visual information culture. Visuals are powerful persuasive medium to provide most of our information about the world.
40% of people respond more to visuals than to text
90% of information transmitted to the brain is visual
Visuals are processed 60,000x times faster in the brain than text
Visual are:
- Everything that can be seen- wide definition, all-inclusive including nature (but nature is not culture) unless there's meaning & representation attached to it.
- Everything produced or created by humans that can be seen- produced or created by humans for the purpose of visual representations that has functions, content and communicative purpose
Designers need to be aware of:
- Cultural nuances
- Symbolism
- Context
To create designs that are inclusive and resonate with diverse audiences.
Design significance
- Able to identify the social, cultural & political sphere where the design elements reside.
- By understanding the significance of the graphics in its cultural studies, philosophy, sociology and origin history.
Fig 1.1 Design System Sphere
Fig 1.2 Design System Pyramid
Cultural sensitivity in design goes beyond aesthetics. It also encompasses functionality, usability, and the overall user experience.
Design Sensitivity
1. Cultural Sensitivity Awareness
(a) Symbolism and Imagery
- Certain symbols and images may carry different meanings in different cultures.
- Designers should be mindful of potential cultural interpretations to avoid unintentional misunderstandings or offense.
(b) Color Considerations
- Colors can have cultural significance, and their meanings may vary across different societies.
- Understanding the cultural associations of colors can help designers make appropriate choices.
(c) Typography and Language
- Choosing fonts and text styles that are culturally appropriate.
- Considering language variations and ensuring accurate translations is crucial for reaching diverse audiences.
2. Addressing Cultural Sensitivity
(a) Symbolism and Imagery
- Should strive to create products and experiences that are accessible and inclusive for people from various cultural backgrounds, including those with different abilities and needs.
(b) User Research
- Conducting thorough user research, including ethnographic studies and
- User testing across diverse groups, helps designers gain insights into cultural preferences and behaviors
(c) Localization
- Adapting designs to specific cultural contexts through localization can enhance the relevance and acceptance of a product or service.
(d) Cultural Awareness Training
- Design teams may benefit from cultural awareness training to develop a deeper understanding of diverse perspectives and sensitivities.
EVERYDAY DESIGN
Task 1 Proposal
03/02/2025 - 17/02/2025 (Week 1 - Week 3)
Link to Google Drive: Here
Task 2 Data Collection
24/02/2025 - 03/03/2025 (Week 4 - Week 5)24/2/25 - 3/3/25 (Week 4 - Week 5）
Link to Google Drive: Here
FEEDBACK
Week 1
General Feedback
Briefing of our task.
Week 2
General Feedback
We need to make a lot of observations and then find a research target that will focus on a possible solution. Create a visual prototype, prototype our idea, and present it in a fun way using TikTok.
Specific Feedback
Sketches is there doesn't mean that you have to sketch it. The sketch can be in the form of the whole point we put. It just to demonstrate to you the idea of an ideation.
Week 3
General Feedback
Can add the stained glass into a windows pattern design.
Specific Feedback
Stained glass is for pretty places if we used it on coaster, it just turned cheap. The idea about Pc case is kind interesting can keep going with that. Besides, The research statement we wrote is actually the research question so need to change it.
Week 4
General Feedback
No class for week 4.
Week 5
General Feedback
Make sure keep all records and data properly organised.
Specific Feedback
For the TikTok video, can make a physical mock up for the stained glass Pc case.
Week 6
General Feedback
No class for week 6.
Week 7
General Feedback
No class for week 7.
REFELCTION
Experience:
For this module, I learned a lot of new things and understand more about everyday design is. In order to better present our work, we need to find a lot of text and visual materials, so I have a deeper understanding of this aspect. Besides, it is difficult to coordinate the schedules between team members, which I think is the most difficult problem our group has encountered. But fortunately, every team member cooperated well and everyone tried to find ways to use their time to complete this module.
Observations:
I observed that the benefits of division of labor and cooperation. It can help to save a lot of time and everyone can be assigned their own work. Besides, Stained glass crafts are very complex, and it actually takes a lot of effort to incorporate them into the design.
Findings:
Through this module, I fully understand my own shortcomings and the importance of teamwork. In addition, it has improved my time management skills and teamwork skills. It also helped me learn a lot of new things, which will be helpful for my future development.
Comments
Post a Comment